Nothing helps your existing and potentially new customers identify and relate to your business than a solid brand video.
A video puts a face to the name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.
put a face to the name
It’s much easier for the audience to become immersed in what your conveying to them in watching a video as opposed to looking at a picture. Video not only results in more information being conveyed but it’s also an emotional quality that’s near impossible to match by just looking at a picture. This gives your message the opportunity to engage more potential customers.
video is a more passive experience than looking at pictures